City officials expect a majority of property owners will vote to tax themselves, confidence that is based on petitions signed by many who own property along 10th Street and Central Avenue in the heart of downtown. Owners of about 56 percent of the property inside the proposed district signed petitions in support of the tax. That includes 11 percent from the city, a big downtown property owner.
If most property owners do vote for the tax, the new Downtown Tracy Community Benefit District is expected to have a yearly kitty of $132,000, a pool of cash to brighten downtown at a time when the city itself will cut back on some basics, such as cleaning sidewalks and replacing greenery when it dies.
The council’s vote paved the way for ballots to be mailed to property owners. Those will be tabulated and the results divulged at a public hearing Dec. 15, said Ursula Luna-Reynosa, Tracy’s economic development director.
The move by the city follows months of workshops and meetings with sometimes-skeptical attendees, some of whom complained that a recession is a bad time to start taxing business owners.
Eleventh Street merchants were an especially tough sell. Many of them see no sense in trying to make the heavily-trafficked, four-lane artery an oasis for pedestrian shoppers, said Aimee Parker of the city’s economic development department.
The city acknowledged their point, so 11th Street was cut out of the district, which now will stretch mainly along 10th Street and Central Avenue.
If the district wins approval, it will replace the Downtown Tracy Business Improvement Area, which charges its members dues. Luna-Reynosa says merchants who support the new district will pay about the same amount in increased rent as they now pay in dues.
But the new district would have a lot more money to spend than the existing group, which has a budget of about $30,000.
The proposed district already has a preliminary budget and plans for what members would like to spend the money on. The district would be a nonprofit corporation run by a board of directors.
The biggest chunk of money — $50,000, or 38 percent of the budget — would be spent on special events, such as Friday night’s wine stroll, which organizers said turned a profit this year, as well as for decorations and marketing for the downtown area.
More than $39,000, about 30 percent of the budget, would be earmarked for administrative costs, such as hiring an employee, insurance, rent and legal work.
The new district hopes to spend about $25,000 to spruce up and beautify downtown with regular sidewalk and gutter sweeping, trash pickup, landscaping and quick graffiti removal.
The district is also slated to spend about $12,000 to somehow lure more businesses to set up shop in downtown Tracy.
Other council news
Theresa Yvonne, the manager of the Grand Theatre Center for the Arts, has turned in her resignation to take a similar job in the Southern California desert town of Lancaster.
Yvonne has run the Grand since it opened two Septembers ago. She will be arts manager for the Lancaster Performing Arts Center, a more established theater with a bigger budget than the Grand.
She likened the move to a baseball player moving up from Double A to Triple A.
She called the decision “bittersweet,” because, she said, she’s worked hard to make the Grand a growing success, though she’s excited about her new job.

But your downtown business owners need to step up to the plate. There were pumpkin patches in ten other locations in Tracy today. I didn't see one downtown business owner doing anything innovative like that.
And another thing, why do they need gangsta rap playing when I'm eating dinner? That's an odd mix.
Make demands on PD Chief to enforce zero tolerance or the business downtown will not be a success.
Refresh the windows according to holidays, and keep the "stoop" clean.
That was where I was headed with the sign idea. Ridding the downtown of cultural markets isn't the idea (though I'd like to see a market that offers local meats and veggies and baked goods that isn't necessarily cultural)...since the reality is, we are a multi-cultural area. But, the wild colors and hand-painted aspect isn't cute in an organized downtown...it needs to look like it wants people to come down and spend time and money there...get a local signage person to offer a great deal and maybe even give a subsidy to help the local business come up to the new code (thereby not forcing anyone out of business over a sign)...and voila...pretty signs AND a local business got more business! Perhaps to incentivise for the sign guy, some sort of free advertising in the downtown area?
I do agree with victor_jm about getting the local businesses to work on keeping a good appearance both with their buildings and their surrounding area. This is something we can ALL work on...I've seen numerous people everywhere walk by trash...and the trash can is right there! I've crossed a street to pick up trash on my block and throw it out (even the surrounding blocks) and in Yosemite I had people thinking I was crazy as I picked up trash and cigarette butts (in a very blatantly posted NON smoking area) and throw them out. It's everyone's planet...let's treat it that way.
Good place for me at this time.
Bookstore below us, smell of fresh coffee, muffins/bagels are great! Lots of organic shops here, got my first sheets out of bamboo and it is SOFT!
Hope to see more of this across in USA, Tracy would be nice. Tighter community ties are stronger for those who live in the city, so friendly!!! Less crime, too. Think Less Stress by going more Green.
CN
I'm sorry not on my nickel. I was told if you can't stay in business, that means your a poor businessman owner. Some of us stayed in business in this town when we only had 6,500 people, why is so hard for you business's owners to make it today?
The tax rate increase to support your business is insane, if you can't make it close up shop. No excuses please.
As for the owners along 11th...BIG mistake. With increased traffic comes increased business if you make it look good. Guess we know where the massage parlors will all be huh? What a shame...downtown should stretch from Tracy Blvd out to Macarthur as well as down Central...
and you are soooo right Green_Acres...downtown Livermore does so well now. Ever try to find street parking down there? Crazy busy! Ours should be the same...and am I glad to be in walking distance. I just bought tickets to all of the Cinema Series at the Grand...and will be walking through downtown for them all! Dinner on the way of course!