Tracy Talks: Mall changes not all bad
by Anne Marie Fuller
Jan 10, 2014 | 4920 views | 6 6 comments | 20 20 recommendations | email to a friend | print
Last week I asked the community what they wanted to see happen in our town in 2014. One of the most popular comments involved the growth of the mall, with an emphasis on high-quality stores.

Many fear our mall will become a sort of ghost town now that popular stores, such as Barnes & Noble Booksellers and Aeropostale, are exiting.

“We have other deals in the works,” said Mike Donaghy, general manager of West Valley Mall. “We actually have a whole team of people working on this. We want to keep customers and tax dollars in the city. In addition to retail stores, we also have events taking place throughout the year.”

The Barnes & Noble site, now closed, will be occupied by Sports Authority. Construction is scheduled to begin next month. In addition, the mall management has confirmed that Nestle Toll House Café will be coming sometime between March and August.

Besides retail shopping and interior events, a farmers market can be found each Sunday in the parking lot nearest to Hometown Buffet from 8 a.m. to 1 p.m.

West Valley Mall opened in 1995 and is owned by Rouse Properties.

What are your thoughts?

• Anne Marie Fuller is the host of the television show “Helpful Hints with Anne Marie,” which can be seen locally on Channel 26. Contact her at

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February 08, 2014
We hear of changes, but something good. I don't know if it's whose in charge, but you need to get things that some of the younger groups like. These swap meet type stores are not the answer. Have you approached Cheesecake Factory, H&M, Forever 21, Nike Factory Store, Norstrom Rack, Sephora? Yes, we got Macy's, but it's not a full one.

We need some younger eyes, because our mall is terrible. The outlet is worse. Why aren't you doing surveys or putting a focus group in place.

I personally like to keep my money in Tracy, but it's hard when you really don't have quality places to go. We are a working town, a family town, but I see a lot of people I know going outside of town to find what they need.
January 11, 2014
That was terrible that the bookstore closed. Every time I went there, which was all the time, that store was always busy. This was a bad move for the mall!! Very disappointed in the decision to get rid of Barnes and Noble. Sports Authority, will be a good addition but should have been put somewhere else.
January 23, 2014
they didn't kick out B&N, B&N left, important distinction

and yeah there were people there everytime I went too, reading magazines, reading books, doing homework -- not buying. There was rarely a line at the register, do you have any idea what it costs to rent a space that big? to furnish it? to staff it? to stock it? You have to make a lot of sales just to break even
January 11, 2014
Has anyone been to the Tracy Outlet? It is a ghost town, and I don't think it for lack of good retail stores. It's a lack of money! When you do not have a full-time job, you buy only the essentials to maintain life.
January 23, 2014
"with an emphasis on high-quality stores"

frankly there isnt' the customer base to support such stores, yes there are some in Tracy who want and can afford the high end stuff, but there is not enough to support a number of stores
January 10, 2014
I'll believe it when I see it. The types of stores that locate in malls are actively CONTRACTING, not expanding.

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