The city sent out a retail survey in September and October water bills, according to Economic Development Management Analyst Amie Mendes, and an online version is available at www.tracyretailsurvey.com.
“We’re trying to meet the needs of the community,” Mendes said. “People are pretty passionate about their retail stuff. What we’re doing is trying to get an understanding of where people are shopping for when outside of Tracy.”
The survey consists of eight questions about favorite stores and restaurants, as well as where Tracy residents shop and what they purchase outside of town.
Armed with the results, Mendes said, the city will formulate a strategy to go after the businesses that appeal most to residents.
According to Mendes, the top five restaurants in the September survey results were BJ’s Brewhouse & Restaurant, Red Lobster, Cheesecake Factory, Elephant Bar and Chipotle. The most-requested retailers were Trader Joe’s, Kohl’s, Whole Foods, Lowe’s and Nordstrom.
“We’re trying to understand the spending habits of our residents and how to put our attraction efforts together,” Mendes said. “We’re getting ready to send a campaign letter to brokers and retailers that we see (on the list).”
Since the first surveys went out in September, the economic development department has received close to 1,000 responses.
Although some favored businesses already have plans to expand elsewhere, Mendes said, city officials still hope to attract them to Tracy. She said the city could consider offering incentives, such as the $2.75 million the city gave Macy’s in 2010 to renovate and move into a West Valley Mall anchor space.
The survey closes Thursday, Oct. 31.
• Contact Denise Ellen Rizzo at 830-4225 or firstname.lastname@example.org.