App places downtown at your fingertips
by Glenn Moore
Apr 22, 2013 | 3945 views | 7 7 comments | 35 35 recommendations | email to a friend | print
The new Downtown Tracy mobile app, created by the Tracy City Center Association, lists businesses in the district.  Glenn Moore/Tracy Press
The new Downtown Tracy mobile app, created by the Tracy City Center Association, lists businesses in the district. Glenn Moore/Tracy Press
slideshow
The Downtown Tracy app features a map linked to GPS that shows where businesses are located on a smartphone. Glenn Moore/Tracy Press
The Downtown Tracy app features a map linked to GPS that shows where businesses are located on a smartphone. Glenn Moore/Tracy Press
slideshow
Information about downtown Tracy is just a touch away, with the help of a new mobile device application from the Tracy City Center Association.

The new Downtown Tracy app, which launched March 27, provides a listing of every business in the TCCA district, which covers the heart of downtown along Central Avenue and 10th and Sixth streets.

The app, available for iOS and Android mobile devices, lists dining, shopping, service and culture business, along with landmark buildings in the area.

Kim Scarlata, a member of the executive board of TCCA and the chairwoman of the group’s District Identity Committee, said the app is a new effort to market downtown and cash in on the rise in social media and prevalence of mobile devices.

“In the old days, people printed out maps for directions,” Scarlata said. “Now you get out your phone to look for directions and where to eat.”

She said the group reviewed apps from cities including Lodi and Pleasanton to get an idea what to provide for Tracy.

Go Local Apps of Sacramento was selected to design the program, which cost TCCA $2,400 — the association is funded by a special tax paid by property owners in the district.

About 150 hours were spent by TCCA members researching and getting a photo of every business to be included in the app.

Listings include the address, phone number and online links for a website, Facebook or Instagram page. Merchants are also able to advertise special promotions via the program.

“It is the most cost-effective way to get our message out to residents and visitors about what we have to offer in downtown,” Scarlata said.

Scarlata said the response has so far been positive.

At Ria Mia Beads, 33 W. 10th St., owner Maria Teague had seen the cards promoting the new app.

“I think it’s great. I do a lot of advertising online and on Facebook,” Teague said. “I’m sure the app will help business.”

Teague said she sees a lot of shoppers from the Bay Area and thinks they will be helped the most.

“I have a lot of out-of-town business, and I’m always giving directions to people for restaurants,” she said. “I think it will be helpful for people not familiar with the area —even some people from Tracy may not be familiar with the downtown area.”

Local wineries and hotels are also featured, Scarlata said, with the idea that if people were visiting wineries they could look at the app and find a place to have lunch, shop or stay the night.

The app also includes events in downtown, including block parties, the Tracy Dry Bean Festival and other special events.

Elaine Pombo, co owner of Elaines’ Boutique at 31 E. Sixth St., has already placed a copy of the card promoting the Tracy Downtown app on the shop’s Facebook page.

“I think it’s wonderful that someone can go online and, with the touch of a finger, get info on every shop, restaurant, store and business in downtown,” Pombo said. “We do a ton of Facebook advertising — it stirs up a lot of business.”

The Downtown Tracy mobile application can be downloaded at the Apple and Android stores by searching “Downtown Tracy” or by visiting the Tracy City Center Association website at http://tracycitycenter.com/ and using a smartphone to scan the app’s QR code.

• Contact Glenn Moore at 830-4252 or gmoore@tracypress.com.
Comments
(7)
Comments-icon Post a Comment
scottpro
|
April 28, 2013
This is awesome news!! Please point to me the section of the app that shows where I may do my shopping after 6 PM Monday-Friday. Or perhaps where I may have a late-night cocktail without listening to the worst DJ's known to mankind.

Regards,

Scott
lovin'life
|
April 24, 2013
Ann48,

You are an absolute idiot. First of all I am extremely financially well off. And second, because I think Pleasanton has a beautiful downtown that means that I have to live there? Apparently you can't read because I related its beauty to the fact that they deserve an app. My family as been in Tracy since the 1950's so obviously it isn't just "downtown" that keeps me here. Screw an app, the fact is, we don't have an interesting downtown and we are marketing boredom. How many nights have you seen several families just roaming "downtown" enjoying themselves? Or young people enjoying the nightlife? None. And my point is that there is currently nothing to market.
walkingdead
|
April 24, 2013
Ann48 - I did read the article. You obviously didn't read what I wrote."If this is for downtown then why are they showing wineries and other things that are not downtown." The app needs a lot of improvement.

I do agree that we need more businesses downtown.

I would love to see an old fashioned diner with food prepared from scratch and an Italian deli would be nice.

walkingdead
|
April 23, 2013
Really lame. Where are the pictures? Seems like half of the restaurants and businesses are not even listed.Can only search by distance. I want to see all of what Tracy has to offer. If this is for downtown then why are they showing wineries and other things that are not downtown. It's a start but needs a lot of work.
Ann48
|
April 23, 2013
Walking Dead can you read? It is a Downtown Phone App. Hence the word "Downtown" Lovin' Life, wow sounds like you can't afford to live in Pleasanton so you live in Tracy. If Tracy is so terrible..... MOVE! I'm with Shelly13, we do need more downtown, but this is all great and I see big improvements!
lovin'life
|
April 23, 2013
Lame.... you can stand on the corner of 11th and Holly/Central, face south and see all that "downtown" has to offer. How about, put some fun, interesting locations downtown and then create an app. I'm embarrassed for anyone out of town that downloads this app thinking that they may find some cool nightlife to participate in. Pleasanton has a beautiful, fun and relaxing downtown. They have a right to create an app. I was born and raised in Tracy and the best thing that downtown has is my bank so I can withdrawl some cash to leave town for the day. Don't want to sound so negative but Tracy is always doing things backwards thinking it makes them look good. Don't advertise what you don't have and hope to create it at a later date. Create and then market.
shelly13
|
April 23, 2013
I agree we need more downtown but you are way off base. You cannot see all downtown has to offer from your vatange point. Let me enlighten you on some great places to visit downtown. Fabios, Baristas, Town and Country, Gerards, Shorty's, Thai Cafe, Vita Dolce, Orient Express, Versailles, Allure, Second Avenue, Elaines, The Grand......


We encourage readers to share online comments in this forum, but please keep them respectful and constructive. This is not a space for personal attacks, libelous statements, profanity or racist slurs. Comments that stray from the topic of the story or are found to contain abusive language are subject to removal at the Press’ discretion, and the writer responsible will be subject to being blocked from making further comments and have their past comments deleted. Readers may report inappropriate comments by e-mailing the editor at tpnews@tracypress.com.