Grand lands Willie Nelson for season opener
by Jon Mendelson/Tracy Press
Jun 21, 2012 | 4517 views | 18 18 comments | 56 56 recommendations | email to a friend | print
County music artist Willie Nelson is on the road again, and he’s likely to make a stop in downtown Tracy.

On Tuesday, June 19, the Tracy City Council voted to move forward with a contract that would bring Nelson to the Grand Theatre Center for the Arts for a two-night September engagement to kick off season six at the downtown venue.

Jeffrey Haskett, the co-arts program manager at the theater, said Nelson is the biggest name who has been booked since the renovated Grand opened in September 2007.

“I think just about everyone is excited about such a big name coming here,” Haskett said.

Nelson’s agency still must approve the contract, Haskett said, but Haskett is confident an agreement will be finalized.

According to city documents, it will cost $108,500 to put Nelson on the theater’s main stage Sept. 11 and 12, though the price should be largely offset by $90,320 in anticipated ticket sales.

“That’s always the goal,” Haskett said. “We always try to break even or make money.”

City staff members reported that the cost of Nelson’s appearance was included in the city’s 2012-13 budget.

Nelson has had 25 recordings hit No. 1 in the U.S. Billboard country rankings, including “Blue Eyes Crying in the Rain,” “Georgia on My Mind” and “On the Road Again.”

Haskett said attracting artists of Nelson’s caliber was part of theater staff’s effort to raise the Grand’s profile, both in Tracy and in neighboring communities.

“There’s still a large group of people who commute daily who don’t really pay attention to the downtown, don’t really know we exist,” he said. “It’s not just about the Grand, too — it’s about downtown. There’s a life down here.”

Nelson’s visit marks the second year in a row a well-known country singer has kicked off the theater season. Kelli Pickler played before a capacity crowd in 2011.

Merchants and residents downtown Thursday, June 21, said they were looking forward to the visit by the Country Music Hall of Fame inductee.

Guillermo Morelos, who works for his father, Ray, at El Castillo Café Mexican Restaurant, said the eatery had more business during Pickler’s show, and he expected a similar effect with Nelson.

“It can only be good for downtown,” Morelos said. “It would be great if they could bring more bigger names more often to the Grand.”

Eating lunch at The Great Plate Bar & Grill, across Central Avenue from the Grand, Rachel Avila thought it was appropriate Nelson would play on Sept. 11.

“It’s a big day for Americans, and having an American icon perform is awesome. I’m excited,” she said. “Pretty cool we get him for two shows.”

Great Plate general manager Mike Corbett agreed.

“I think it will be fantastic — the town will go crazy,” he said. “I think the show will sell out. I started hearing a buzz about it the last couple of days. This show puts us on the map.”

• Photo Editor Glenn Moore contributed to this report.

Comments
(18)
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Tracybrian
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June 28, 2012
Oh and I just saw that they will have two shows instead of one. So that means $80 tickets and more profit to concessions. Looks like if people at least spend 20 each on concessions each time be good and some, beer drinkers like me will prob spend more. this should be a breakeven event. we will see.
Tracybrian
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June 28, 2012
And what if the grand sells t-shirts, hats, sweaters to commemortate the event a unique shirt that incorperates willie, tracy, september 11th and america. I would buy one at 20 bucks. I know you buy a shirt at a regular concert and they are selling them for 40 bucks. , or gets a cut of the profits of willie selling that stuff.
Tracybrian
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June 28, 2012
I am stoked and totally supprised. I would glady spend 18k of city money for this. I wonder what willie will say to our city about our medical marijuana ordiance.

and consider that some of the 18K could be made up in the concessions. dollars to donuts the beer will cost 7-10 dollars and there will be wine, food and other junk to spend money on. 560 seats, $160 tickets wow,I can see why they dont want to charge another 15% more. So $26 per person would make another 15K but they would have to spend up to 40 per person to cover expenses I would guess. I still dont care 15K is a small price to pay to get a big name at the grand that appeals to both young and old of our city and perfect choice for our citys demographic.
beepbeepcomingthrough
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June 25, 2012
Good Job Jeff on landing Willie! Jeff has done an excellent job down at the theatre. The more big names we can get the more we will get in the future! As for the city working in the red and supposively coming out of their pocket 18k of the tax payers money I think is obviously the talk of the ignorant citizens of Tracy who have no idea the financial situation of the theatre and the program it runs under. Just because certain organizations in Tracy are running in the red (and it seems some families and bloggers are operating in the red from reading their ignorant comments) doesn't mean the theatre is. The Tracy press bloggers should take an hour away from their computer and attend some city meetings instead of sitting behind a computer and complaining about every GOOD thing that happens in the City limits.
pinkwillow
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June 26, 2012
Beep beep, please educate me. The theatre has a set number of seats (small venue), a big name charges more than the box office can make filling up the house, the city pays the difference that the theatre can't generate in revenue.

A non disputed fact is the city payed 800 grand to keep it open last year, how is that not running in the red?
newtotracy
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June 24, 2012
There's really no pleasing some of the residents of the wonderful little town is there? This is a music LEGEND people...coming to OUR little town!!!! You don't have to like him to acknowledge his contributions to music...he is a great singer and songwriter.

I for one will be going...and the revenue and traffic this concert can bring to the downtown is HUGE!!! This is what everyone has been talking about...if we get things really spiffed up and show what Tracy CAN be...Willie's presence can help us get it started!

Look beyond the short-term dollar signs...and look at the long-term effect here...we're so short-sighted sometimes.
yepper
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June 24, 2012
"Look beyond the short-term dollar signs...and look at the long-term effect here...we're so short-sighted sometimes"

Your user name says it all ...... "Newtotracy" .........

pinkwillow
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June 25, 2012
Revenue and traffic? The place holds what 500- 600 people max? The city is in the hole for almost a million a year to run that place so 600 people can see someone perform? And loose more money....

Simply amazing........
newtotracy
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June 26, 2012
hey yepper...the name is from several years ago...I don't feel like changing it. Funny how change works...sometimes the newbies bring fresh ideas. :-)

I personally LIKE the town of Tracy and I want to SUPPORT what it's trying to do. All I ever see is a bunch of people who trash on everything. It's like being in congress...nobody has anything productive, but they sure can bitch about anything someone else tries to do.
ertion
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June 23, 2012
the question is, are we gonna hear the Willie of old, or just an old Willie?

kinda cool. but gee, having him cost 108K and getting only 90K in ticket sales is not my idea of breaking even. Hate to have that fellow do any accounting for me.
voiceforus
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June 23, 2012
Having Willie Nelson perform here on Sept. llth will bring a lot more to our little city than $18k. overall... PLUS he brings a wonderful legacy of music supporting our country and our farmers! How appropriate for Tracy!!! We will be proud to welcome him.
Macpup
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June 22, 2012
I think its great the Grand has booked Willie Nelson. Since it cost the citizens of Tracy $18,000, do we get free tickets?

That’s always the goal,” Haskett said. “We always try to break even or make money.” How is $18,000 in the red breaking even? What entertainment venue or any business for that matter have a goal of breaking even and stay in business?

I'm not against having the Grand, but I think it should be on its own like every other business downtown.
deltadirtt
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June 22, 2012
Complete and total schmoe... You suck.. Should b honored to have willie do ANYthing in Tracy.. Up there with george wzshington and george w bush for greatest american ever... Where you from anyways? What else we gonna do with the money? Schools? Hopeless... Kids dont care no more and the ones wbo do WILL succeed revardless... Quit cryin and go see Willie it'll do you some good Square...
endonurse
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June 21, 2012
Willie is Classic! We are so lucky to have him here! Age doesn't matter...no one can pick a guitar like Willie!
yib23
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June 21, 2012
I happen to be a fan of this iconic singer, and would love to see him here in our little city. That's my 2 cents.
yepper
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June 21, 2012
"According to city documents, it will cost $108,500 to bring Nelson to the theater’s main stage Sept. 11 and 12, though the price should be largely offset by $90,320 in anticipated ticket sales."

Lose over $18.000 for that 79 year-old "Has-Been" ... With the City already operating in the RED! ..............

pinkwillow
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June 22, 2012
Yepper, I agree. Asking us to help the city out with measure E, asking the city employees to make concessions in pay and benefits. Zane Johnson spouting doom and gloom every time he speaks in a council meeting, about the cities dire financial situation. How in the world can you book someone you know will cost taxpayers money in a venue that already costs the taxpayers almost a million dollars a year to keep open in the first place.
deltadirtt
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June 22, 2012
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