The Tracy Hospital Foundation needs to extend its fundraising reach further into the various segments of the Tracy and Mountain House communities.

At least, that’s the principal goal that Stuart Rogoff, the foundation’s new executive director, has established for the nonprofit organization affiliated with Sutter Tracy Community Hospital.

“We need to engage all parts of the Tracy Mountain House area — including longtime residents, new residents and young professionals,” Rogoff said.

That kind of broad financial support will be needed to allow the foundation to play a larger role in promoting health care initiatives and supporting hospital improvements and expansion, he added.

The expanded role will be built on the foundation’s financial base, which was created by earnings from an endowment established in 1993 when the hospital became affiliated with Sutter Health, and by funds generated each year by the foundation-sponsored Festival of Trees.

Last year, the foundation awarded $265,000 in grants to a host of local organizations, including the Boys & Girls Clubs of Tracy, Tracy Interfaith Ministries, McHenry House Family Shelter, CPR for Kids and cancer-support groups, Rogoff reported.

In addition, the foundation donated a $10,000 neonatal monitor to the hospital’s birthing center.

But with the Festival of Trees not the money-generator it once was and the needs of the community becoming greater, a new level of outreach for financial support is required, Rogoff said.

“Before and since the hospital was established by local residents in 1948, Tracy has developed a reputation for supporting health care needs of the community and for citizen involvement in a number of volunteer programs,” he said. “I want to build on that platform and bring support of the foundation to a new level.”

Rogoff noted that the hospital’s plans for a new facility in the Gateway business park west of Lammers Road means broader support for the foundation and the hospital will be even more important.

He pointed out that his background before joining the local hospital foundation in recent months was in generating support for not-for-profit health-related organizations, including City of Hope National Medical Center and the National Neurofibromatosis Foundation.

A native of Detroit, Rogoff moved to California in 1994. He comes to Tracy from Southern California, where he lived in Marina Del Rey and most recently was director of financial resources, strategies and project for SR Productions.