The name of the business was not revealed, but according to commercial real estate broker Jeff Brotman, the retailer would be located in a building yet to be constructed between Mancini’s Sleepworld and Golden Corral restaurant.
He told the commission the owners were ready to start construction but wanted to make sure they would be allowed to promote their business on the Marketplace sign along the Interstate 205 corridor.
He said the decision to locate in Tracy, over the city of Manteca, was because of the signage opportunity, and added the company wanted to open the location before the end of the year.
City officials said regulations limit signs to 300 square feet, and the proposed amendment would increase the Marketplace sign to 400 square feet.
After a lengthy discussion, the commission voted unanimously to approve the amendment and recommend the City Council do the same.
Commissioners nearly tabled the matter, however, after the conversation turned to a controversial Staples store sign near Home Depot.
Commissioner Pete Mitracos said he regretted approving that particular sign and believed the board did not have sufficient information when making the decision.
Assistant Development Services Director Bill Dean told the commission the Staples sign was installed without council approval.
According to senior planner Victoria Lombardo, the council was scheduled to address the Staples sign issue during its meeting Tuesday, May 1. She said the commissioners’ concerns would be conveyed to the council before any vote.
Commissioner Rhodesia Ransom said it was difficult to put a blanket plan into place, even though the commissioners were trying to be business friendly. She said she favored multiple tenants for corridor signs, but not single business signs — a sentiment echoed by others on the commission.
Commissioner Alfred Johnson asked Brotman the likelihood that the expanded Marketplace sign would promote a single business, and Brotman said it was unlikely.