Name change in store for Naglee Road
by Jon Mendelson
Nov 21, 2012 | 5317 views | 24 24 comments | 13 13 recommendations | email to a friend | print
The emotional pleas of several area residents did not sway the Tracy City Council against changing the name of Naglee Road to West Valley Auto Mall Road within the city limits.

On Tuesday, Nov. 20, the council voted unanimously to change the name of the road for about a half-mile stretch north from Grant Line Road to city limits at West Larch Road. The idea behind the change is to boost the visibility of the Tracy Auto Mall.

Development and Engineering Services Director Andrew Malik said changing the name of the road would let the city change several Caltrans signs on Interstate 205 to, in effect, advertise the car dealership center — which is home to about 10 dealerships.

Future signs for that exit off I-205 would read Grant Line Road-West Valley Auto Mall Road, Malik said.

“We believe, as do the mall and the auto mall, that all of those businesses can derive benefit from increased traffic off the freeway,” he said.

The signs will cost the city $450,000 from its residential specific plan account that was originally sourced from various developer fees, leaving a $250,000 balance. The RSP account is money from fees that were collected during a development project in the 1980s. The money can be used at the council’s discretion.

Before voting, Mayor Brent Ives said the city had numerous discussions with Caltrans about other ways to erect signs touting the auto mall.

“We tried every way we could with Caltrans … but this is the only way they will deal now, at this juncture,” he said.

Some business owners told the council in verbal and written form that changing their addresses would be a burden.

One letter from Anthony Parisek, a dentist with an office at 2750 Naglee Road, stated that the change would create “undue hardship.”

“…It could take years for the Internet to catch up with that change,” Parisek wrote in a letter dated March 27. “Right now, Google shows my office on Naglee Road, and all of my reviews and online identity are tied to that. Changing a few signposts is not going to make me and my business’ online identity suddenly show up on a different road.”

But West Valley Mall General Manager Mike Donaghy and Tracy Toyota dealership President Eric Strickland spoke in support of the plan.

“Signage is just critical and crucial for retail,” Donaghy said. “Tracy’s a town that has a lot of folks that commute out of town for work and commute into town for work, and signage is critical in (directing them to retail outlets).”

Strickland added that automotive corporations not yet in town would look “more favorably” on locating in Tracy if the name were changed to include the auto mall.

Several Naglee Road-area residents, however, spoke against the proposal and were concerned that people living in the county north of city limits were not informed of the possible change as Naglee Road businesses were. They doubted a sign would increase traffic to auto dealerships or the mall.

Naglee Road resident Leonard Allegre, president of the Naglee Burk Irrigation District, which serves land north and west of Tracy, said he was “extremely” opposed to the proposed change. He cited the historical value of the road’s namesake, Henry M. Naglee, who was one of the founders of that water district and part of the city’s bedrock history.

“The name might not mean as much to council members or the staff, but to us out there, it means an awful lot,” Allegre said.

Other council business included:

• Voting unanimously to have staff look into selling 108 acres of city-owned land on the northeast corner of Chrisman Road and 11th Street. Staff members will send out a request for proposal to potential industrial, commercial and agricultural developers to see how much money the city might net in a sale.

• Passing a unanimous vote to spend $473,000 from the general fund for a building and fire safety plan review and inspection services for the Development Services Department.

The review will allow the city to be “nimble” and “meet the timeline” of potential developers, Malik said.

The money will be returned to the general fund in the form of developer and permit fees.

At a glance

WHAT: City Council regular meeting

WHEN: 7 p.m. Tuesday, Nov. 20

WHERE: City Hall, 333 Civic Center Plaza

DETAILS: Mayor Brent Ives, Mayor Pro Tem Michael Maciel and councilmen Steve Abercrombie, Bob Elliott and Robert Rickman were present.

• Contact Jon Mendelson at 830-4231 or jmendelson@tracypress.com.

Comments
(24)
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Yenta
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November 30, 2012
Seriously!!!!!!! We have a failing mall and we want to help the auto dealers. What about helping our mall if people don't shop at our mall do you think they will come here to buy a car. We need to get our mall going instead of businesses moving out. The community needs to support our mall which they don't.
tracydad1
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November 27, 2012
450,000 seems expensive does anyone understand the breakdown? I'm not an accountant but it seems the council is going after future tax dollars. e.g. signing w/Amazon, investing in the dealerships that did not close their doors during this recession/depression, attempting to lure more business with signage, creating round-a-bouts which reduce the wait times(another plus for local businesses).

Each car that's sold returns taxes back to the community. 300 cars (at ~20k) would generate that much in taxes. Not to mention increased revenues with our mall. Every day we have a captive audience stuck in traffic... why not direct some into our town?

MrSycamore
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November 23, 2012
Selling land to industrial or commercial businesses...i'm all in!

The use of 1/2 a million on a name change.... I think the City should do more research before pulling the trigger. What is the cost benefit for the City? How are other Cities dealing with similar name changes? I would rather see a 1/2 million of general fund put toward beautification projects.
whoareyoukidding
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November 22, 2012
Me here - Give me a break. You and Chris Roberts need to move.
me-here
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November 23, 2012
WhoYou? Excuse me. I don't find a Chris Roberts comment here and it appears you can't tolerate an opinion other than your own. Move? I was here when Tracy city limits north was Highland Avenue.

Sqatters rights.

Tracygirlatheart
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November 21, 2012
COUNCIL MEMBERS - you work for ME. You work for the citizens of Tracy, WE elected you so that you would follow through on our wishes. Just read the comments, listen to those at the meeting - WE do not want the name of this road changed. We do not want you to tear down the Ballpark. We want this town to be safe and the wonderful town it can be with the rich history it holds for all the citizens. There are new streets to be named in the future which will one day be the history that our children will remember.

Do the right thing and reverse this ridiculous, costly, absurd decision. Again, remember, you work for US and not for the benefits being promised by a car dealer. Here today, gone tomorrow.
me-here
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November 22, 2012
Thank you Ray Morales for being at the council meeting (as you always are) and trying to talk sense into people with the power to be stupid with our money...too bad this decision was made before a new council member and YOU could be making input. What can we do to "encourage" the coucil to have you replace Elliott when he leaves?

Again, thank you, for your council meeting attendances.
LuckyInTracyNot
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November 21, 2012
Really? We have idiotic roundabouts at 6th and central and another SUPER IDIOTIC ROUNDABOUT at Grantline/Kasson/Business Loop 205 and now West Valley Auto Mall Road. I see huge grabs on this town, once was our sleepy bedroom community. It stinks!
me-here
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November 22, 2012
I am already disliking the roundabout at Grant Line and 11th Street. Just wait until the fog covers up all the signs and CHP needs to open a branch office out there to keep up with the accidents. The powers that be just can't wait to spend what funds we have on more foolishments.

How about a roundabout at City Hall Council Chambers??? They were responsible for 6th and Central stupidity.
TracyNative
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November 21, 2012
Another stupid move Tracy City Council....it's all about money....make the car dealers pay for it.....
whoareyoukidding
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November 21, 2012
Whine whine. Really? They changed the 1/2 mile of the road to try and increase sales tax revenue. They didn't change the entire name of the street. They did not change history. Mr. Naglee still has a road named in his honor. Get a grip people!
Sneaky
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November 22, 2012
I might be inclined to agree if it were not for the other highly offensive aspects of this. Mainly, why is the city giving $450k to car dealers? If the car dealers want a damn sign they can buy or rent a piece of land and pay to have a sign put up. No need for the city to be involved or to fork over money that could be put to better use.
dmaciell
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November 21, 2012
There has to be other ways to deal with name changes and visibility for businesses. You could have at least made the dealership pay for a part of this 450K. The history of this town, that my family helped build is being lost due to action like this, and Tracy City Council I don't stand alone in this.
fobnut1
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November 21, 2012
What is wrong with you people? I grew up in Tracy attending Naglee School. I walked down Naglee Road to catch the school bus when I attended high school. We had a dairy at the corner of Naglee and Bethany Road. Naglee School is gone and now you people want to change Naglee Road's name? Doesn't history count for anything anymore? It appears that all you care about is advertising for the car lots!!!!!!
DavidinSeattle
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November 21, 2012
It's so sad when you see that there are still "THOSE" people who are willing to sell their History and their soul to make a Buck! What does it say to our children when we place more importance on material gains than to set aside recognition of one of the Founding Fathers of our city! It says that no matter what you have done to create the building blocks of a proud cities history, you can be assured that your good name will eventually fade from people memories because of greed! Tracy's city council is guilty of stealing MY memories and many others as well! SHAME ON YOU, TRACY CITY COUNCIL!
Sneaky
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November 21, 2012
For the first time ever I agree with every single comment posted to an article on TP. Way to go city council. Screw local history, small businesses and the taxpayers! Only those big taxpaying dealerships matter. Since you guys are probably too dense to tell: that is sarcasm.
walkingtall
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November 21, 2012
Great use of $450,000. As another person wrote, let the car stealerships, "oops" I mean dealerships pay for it. Perhaps they payed a bit of money under the table to the Mayor and his troops! Maybe a member or two on the city council or the Mayor needed a deal on a new car. Who knows but the city panders to the big businesses instead of the smaller businesses. I would have to say the majority of the cars sold in Tracy are purchased by Tracy residents anyways! Tracy just isn't real business friendly anyways! Same old tune is playing here!
yepper
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November 21, 2012
"The signs will cost the city $450,000 from its residential specific plan account that was originally sourced from various developer fees, leaving a $250,000 balance. The RSP account is money from fees that were collected during a development project in the 1980s. The money can be used at the council’s discretion."

$450,000 DOLLARS! YOU HAVE GOT TO BE KIDDING ME! Why didn't the city ask those 'Rip-Off' car dealers to kick in the money? What's next? New coat of paint for the 'busy' Transit Center downtown? That ought to finish blowing the $250k left? Notice how they did this PRIOR to Mrs. Young coming on board to the council???? Guess I should start a Sign making company? ? ?
C3TJ
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November 21, 2012
I agree, does the silly council really believe that passing motorists are going to veer off 205 to buy a new car after seeing a sign? How about the several hundred people who have mailboxes at the UPS Store who now have to go about notifying everybody in the world of their "change" of address. Yet another stupid move by the city.
newtotracy
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November 21, 2012
well...everytime I go through a town with an "Auto Mall Parkway"...I can't help but pull off on impulse and buy a car...I mean seriously! ;-)

(that's sarcasm by the way!)

and sure...the mall and the car dealer are all good with it...but the dentist, who is a small business...this could very very severely harm his business.

bad move...and having a street who's name changes midstream...that should be fun to give directions.

sheesh...and we get to pay for the highway signs? GREAT!!! sign me up...hurt small business AND cost the taxpayers money...stellar!

I agree with tracyschools...if the dealers want it...then THEY can pay for the highway signs and maybe even put a fund out to help the small businesses that are NOT chains change their printed information, Google search results, etc etc etc.
CarpenterNewton
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November 21, 2012
What a shame. Tracy is turning into just another cookie cutter town. This is my hometown & I hate to see its history fall by the waste side.
LAM75
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November 21, 2012
Wow. I just think it is a loooong name for a road.
tracyschools
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November 21, 2012
let the dealers pay for it
nickandcheri
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November 24, 2012
I agree and like the idea of the dealers paying for it, they can even include it as a donation to the city therefore a tax right off which will be a win win situation. The only issue I have with the name is that Parkway sounds much much better than road and has a classier ring to it. Most of the area around the dealerships already have the parkway feel developing, which seems to be the beautification standard of Tracy anyway, after all isn't that the direction Tracy is trying for, classy? It's one of the reasons I moved here was the city beautification and remodeling, West Valley Auto Mall Parkway would sound very nice.


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